26/09/2020 / MARKETING MANAGEMENT/ UMPB JULAI 2019 / KUANTAN
Category: Management and Administration |
Admission Mode: Self Pace | Quota: 6/100 enrolled
Video |
Duration: 2020-09-25 To 2021-03-31 |
Course Fees: 0.00 MYR
MARKETING MANAGEMENT
Module
16 Hours
UMB2407 - MOHAN
Executive Master In Business Management (Class Mr. Mohan)
MARKETING MANAGEMENT
Module
16 Hours
UMB1608
The Module Is Designed To Enable Participant To Develop An Appreciation Of The Role Of Marketing And The Management Of Marketing Functions In The Modern Organization. The Module Will Focus On What Being "market Oriented" Means, In Practice, To Organizations Operating In Both The Commercial And Public Sectors. The Module Helps Participant To Understand The Challenges Of Marketing Management In Manufacturing And Service Industries: Analyzing Marketing Environments; Evaluating Strategic Alternatives And Designing And Implementing Marketing Programs Involving Decisions About Products/services, Pricing, Distribution And Promotion