THE AIM OF THIS MODULE IS TO DEVELOP AN UNDERSTANDING ON THE WAYS STRATEGIES ARE DEVELOPED AND THE VARIOUS STAGES AND OPTIONS AVAILABLE TO A COMPANY IN DEVELOPING STRATEGIES TO TRANSFORM ITS BUSINESS. THE AREAS COVERED INCLUDE THE BASIS OF STRATEGIES, THE LEVELS AND FORMULATION OF STRATEGY, SCHOOLS OF STRATEGY, STAKEHOLDERS THEORY, EXTERNAL AND INTERNAL ANALYSIS, SWOT ANALYSIS, GENERIC STRATEGY AND STRATEGY IMPLEMENTATION