Category: Management and Administration | Admission Mode: Self Pace
Video | Duration: 2024-04-22 To 2024-12-31
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The Module Is Designed To Enable Participant To Develop An Appreciation Of The Role Of Marketing And The Management Of Marketing Functions In The Modern Organization. The Module Will Focus On What Being "market Oriented" Means, In Practice, To Organizations Operating In Both The Commercial And Public Sectors. The Module Helps Participant To Understand The Challenges Of Marketing Management In Manufacturing And Service Industries: Analyzing Marketing Environments; Evaluating Strategic Alternatives And Designing And Implementing Marketing Programs Involving Decisions About Products/services, Pricing, Distribution And Promotion.
