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13 JUNE 2020 MARKETING MANAGEMENT (EMBM) WINTECH

Category: Management and Administration | Admission Mode: Self Pace

Video | Duration: 2020-06-11 To 2025-12-30

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MARKETING MANAGEMENT

  • Module
  • 16 Hours
  • EMBM-MM

EMBM By Pn. Airin

Module Cover

MARKETING MANAGEMENT

  • Module
  • 16 Hours
  • UMB1608

The Module Is Designed To Enable Participant To Develop An Appreciation Of The Role Of Marketing And The Management Of Marketing Functions In The Modern Organization. The Module Will Focus On What Being "market Oriented" Means, In Practice, To Organizations Operating In Both The Commercial And Public Sectors. The Module Helps Participant To Understand The Challenges Of Marketing Management In Manufacturing And Service Industries: Analyzing Marketing Environments; Evaluating Strategic Alternatives And Designing And Implementing Marketing Programs Involving Decisions About Products/services, Pricing, Distribution And Promotion

  • Course Instructors
  • Course Members
  • Lecturer Photo

    AIRIN ABDUL GHANI

  • About AIRIN ABDUL GHANI

    Lecturer Photo
    Airin Abdul Ghani has served Universiti Malaysia Pahang as a lecturer since 2006. She graduated in 1996 in Bachelor Science of Business Administration majoring in Tourism Management at the University of Colorado at Boulder in Colorado, US. Returning home she worked in the hospitality industry. Even while studying, she had working experiences in the travel and tour companies, hotels and resorts, fine dining restaurants, and foodservice catering companies. She studied Diploma in Tourism Management at Universiti Technology MARA. She then furthers her study in Master of Business Management from Universiti Utara Malaysia and graduated in 2003. Airin Abdul Ghani started her academic career in 1998. Began with teaching English for Academic purposes for Matriculation programs for three years, she then taught business management courses such as marketing, business communication, management, strategic management, project management for the diploma programs, and taught hospitality courses at Kolej ShahPutra Kuantan. Currently serving at Faculty of Industrial Management, she teaches courses include Marketing, Organizational Behaviour, Principle of Management, Strategic Management, Service Management, and Service Marketing for Bachelor of Industrial Technology Management, Bachelor of Project Management, and Bachelor of Business Engineering programs. She also teaches Managing Business Intelligence and Marketing Intelligence & Strategy courses for a Master's degree. Her research is focused on strategic marketing and service management.
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Institution Name: UMP ADVANCED AKADEMIK
Institution Phone: +609 549 3177 /
Institution Email: akademikuae@gmail.com

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